A few months ago, Amazon announced its $7.9 billion home video streaming platform was going to be called Amazon Vine.
But now it seems it has finally made a move to be more inclusive, and its $30 monthly subscription fee has been dropped from the platform.
The $7 a month is now for “home entertainment” or “live events” for $14.99.
But the streaming service has also dropped the $20 a month monthly subscription to its $100 streaming package, which comes with a bunch of exclusives.
So, what does this mean for the future of Amazon Vine?
The streaming service is now only available to its most dedicated subscribers.
And while it may be great for the first-time Vine users, the company is also likely going to lose more subscribers as it expands to other platforms, including Roku and Apple TV.
But it also means that the platform is unlikely to grow as much as its $3.5 billion valuation.
This article was updated with a comment from Amazon.
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