The South Western Key programs, BSNTV channel 12, has picked up a new programming deal with the Telugu-language network.
The BSN Sports show, which is available on both VHF and HF radio, will now air on VOD platform of BSN.
The Southwestern Key has also been added to the VBS program lineup.
Bajaj has also made a major splash on the radio front with its first program, Southwestern Keys Podcast, which features the latest and greatest news and information in the Southwestern region.
The news has been welcomed by Bajaj’s management and fans.
Bidhya Goyal, Bajaji’s head of operations, told ET that BSN was excited to partner with the network, which has a history of showcasing local talent.
“Bajaji has a rich history of broadcasting and we believe that this is a good fit for us to continue to showcase the talent of South Westerners,” she said.
“We hope that the show will bring more local talent to the programme.”
Bajas shows in the past have been mostly focused on local content, but now the BSN-produced program will also feature local talent from the region.
The show will also be hosted by actor Rangana Herath and producer Kishore Yadav.