Apple is taking a fresh look at its apps and the way it stores them as it moves into its third quarter of operating profit.
The company is rolling out new and updated apps to help consumers find and download apps and other content.
Apple is also expanding its Siri-based app store to allow people to order products from the company without having to call a customer service representative or leave a message on a voice mail.
The move follows a report that Apple had removed several apps from the Apple app store in an effort to combat fraud.
Apple released the apps as part of its effort to keep up with a rising number of app theft cases.
The apps are available for download through the App Store, the company’s website and on the App store’s Marketplace.
Apple did not immediately respond to a request for comment.
Apple is now adding more than 200 apps to the Marketplace.
These are apps that are free to download, or that have a cost associated with them.